Improve SEO 

Reviews are the 2nd most important local ranking factor, behind Google Business Profile according to Whitespark’s annual survey. Reviews are a validation of the customer experience through user-generated content, and Google loves that.

According to Bright Local’s Consumer Review Survey 2023, 98% of consumers read online reviews for local businesses. Reviews have only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results.